The Nations Online Dating Preferences According to Match.com

Latest update: Dec 19, 2017 by Mei Dates

Want to find a like-minded match? Take a look at the infographics made by Match and find out the preferences of single men and women looking for love.

Being single means dating a lot. That’s why we bet you know that the whole dating thing is about physical attraction and interests. We create attraction on social networks, in person, at first sight and over time - and you never know what works for sure in every particular situation.

We are all special, but believe it or not, most of us are attracted by the same things. In order to discover your soulmate, Match has found out what exactly singles are looking for. Here’s the most interesting of what they found:

Hair - what’s your favorite color?

When it comes to attraction, women prefer dark brown haired men (19%) followed by those with lighter shades of brown (17%), black (15%) and blonde (13%). The men on online dating websites are less choosy in their preference with blonde (16.3%), dark brown (16.2%) and light brown (15.8%) all extremely closely matched, followed by black (14%) and auburn (13%).

Pets – a furry kitten or a snake?

Although you may have been extremely in love with your snake for many years, your next date may not like your old friend. Only 5% of partners chose reptiles as their pets. Regardless of whether you are a man or a woman, more than 24% of respondents have tipped towards puppies, cats (17%) (cats are more attractive among females), followed by the horse (9%).

Eyes – reflection of your soul

According to the survey, most people prefer blue-eyed partners (19%), followed by brown eyed guys (17%) and green for girls (16%) with hazel (15%), grey (11%) and black (9%) trailing behind.

Professions – CEO, musician, or an entrepreneur?

Jobs are among the most important factors when it comes to choosing a partner. According to the survey, self-employed women are the most desirable profession.

Top female professions:

  • Self-employed
  • Teacher, Retail Professional, Doctor, Dentist or Vet
  • Executive Manager or Travel/Hospitality professional

Top male professions:

  • Doctor, Dentist or Veterinary professional
  • Self-employed
  • Legal or Executive Manager
  • Politics or Government professional


According to Match’s dating expert, Vicki Pavitt: “What the research shows is a changing preference in what people find attractive but of course preference can’t predict compatibility. The idea of a ‘perfect partner’ doesn’t exist so be open-minded about the types of people that you could be attracted to!”

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